Spotlight

What if education wasn’t one-size-fits-all but adapted to you—personalized, AI-driven, and built for your success?

Quick Pitch: 1 in 4 people worldwide are students, yet education remains one-size-fits-all. StudyDojo transforms study tools—quizzes, notes, and mini-lessons—into AI-powered, personalized experiences tailored to each student. Built for engagement, it adapts dynamically, making learning more effective.

Market Trends

• EdTech Market Growth: The global EdTech market is projected to reach $350B by 2030, driven by AI-powered learning, gamification, and immersive digital tools.

• AI in Education: AI-driven adaptive learning is a fast-growing segment within EdTech, expected to grow at a CAGR of over 30%.

• Freemium Growth: SaaS-based EdTech models see conversion rates of 8-10%, proving their viability in monetizing free users.

• B2B Expansion: Schools and institutions are increasingly adopting AI-powered learning solutions to improve student engagement and outcomes.

Snapshot

• Industry: EdTech, AI-powered learning

• Headquarters: San Francisco

• Year Founded: 2023

• Traction: 2,900+ paying customers in 130 countries, High Six Figures ARR, 97% MoM growth

Founder Profiles

• Bowen Liu, CEO: Y Combinator (YC F24), The London School of Economics (LSE)

• Janet Liu: Y Combinator (YC F24), The London School of Economics (LSE)

• Michael Tong, CTO: Y Combinator (YC F24), Stanford CS (ongoing)

Funding

• Total Funding: Raised Seed ($3.3M)

• Current Backers: Y Combinator, Transpose Platform Fund, Feld Ventures, 468 Capital, notable angels like Kulveer Taggar

• Profitability: Net cash flow positive as of late last year

Revenue Engine

• Freemium Model: StudyDojo attracts users with a free tier and monetizes through premium subscriptions.

  • Plus Tier: Offers enhanced learning features, maintaining demand even after a 40% price increase.

  • Pro Tier: Designed for power users, doubling ARPU upon introduction and contributing significantly to revenue.

• B2B Expansion: Institutional contracts enhance revenue, with five school partnerships secured and over 30 leads in Hong Kong, demonstrating strong demand.

• Path to $100M ARR: StudyDojo aims for $100M ARR by reaching 430K paying users. Strong retention and premium pricing support this target.

What Users Love

• AI-driven, personalized learning experiences.

• User-friendly interface that simplifies navigation and learning.

• Effective study tools that enhance exam preparation.

• High retention (85%+ after a year) with an NPS of 80.

Playing Field

• Chegg: Established leader with 8M customers but lacks AI-driven personalization.

• Duolingo: Strong gamification but limited to language learning.

• Khan Academy: Free, high-quality education but lacks adaptive AI personalization.

• Synthesis: AI-driven learning for ages 8-14, emphasizing gamified, group-based problem-solving. Unlike StudyDojo’s adaptive AI learning for all ages, Synthesis prioritizes structured team simulations over personalized education.

• Kumon & Mathnasium: Traditional tutoring services with a structured curriculum but lack AI-driven personalization.

Why It Matters

Education is shifting towards AI-driven personalization, making traditional one-size-fits-all models obsolete. StudyDojo’s approach aligns with a growing demand for tailored learning experiences in both consumer and institutional markets. With strong user retention, proven monetization strategies, and early B2B traction, StudyDojo is positioned to be a major player in the evolving EdTech landscape.

What Sets Them Apart

• Hyper-Personalized AI Learning: Adapts to each student’s needs, improving retention and outcomes.

• B2B Traction: Early school contracts validate institutional demand.

• Profitable Growth: Strong unit economics and efficient cash burn position StudyDojo ahead of many EdTech peers.